They wanted us to do Call of Duty meets third person,” said Condrey. Making Advanced Warfare wasn’t in the original plan. It’s a new intellectual property.” Life’s curve ball This is really a brand new franchise within Call of Duty. “It’s next-generation, and it’s 40 years in the future. All of it is new,” said Sledgehammer cofounder Glen Schofield in an interview. “We really upgraded the characters with a new facial system. It was all in the name of convincing me that this Call of Duty is the best yet. I recently went to tour Sledgehammer and saw heretofore unseen levels in Call of Duty: Advanced Warfare. As its reward, Sledgehammer earned the opportunity to create a new Call of Duty intellectual property. When Modern Warfare 3 debuted, it won tons of awards and saw huge sales. The change in plans meant that Sledgehammer had to drop its plans for a third-person action-adventure version of Call of Duty and work instead on first-person shooters in the main franchise. Three top investment pros open up about what it takes to get your video game funded.